About Wiltshires

Albert Wiltshire founded Wiltshires in 1970, after training at Ryecotewood College as an agricultural engineer and then working for SCATS he decided to start out on his own. The business moved round the corner to its current location in 1980 and gradually grew, developing parts and machinery sales. In 1999 Albert’s daughter Laura joined Wiltshires and took over the day to day management. Although Albert has now retired, he still takes a keen interest in the business. Wiltshires are very proud of its history being rooted firmly in its service. Our relationships with our manufacturers are strong, partly due to the many years we have worked with them. We are one of the longest serving Merlo dealers in the UK.

Our aim is to provide our customers with excellent service and maintain lasting customer relationships. By focusing on our key dealerships we can offer great product knowledge and after sales support.

A personal service ensures we understand our customer’s needs and supply the right product for the job they need to do.

Our on site engineers can work on a huge variety of machinery to ensure down time for our customers is kept to a minimum. The parts team at Wiltshires supply parts for all makes of machinery in addition to consumables, tools, oils and lubricants. We also have an online ordering service for our account customers.

In 1970 Albert started up A F Wiltshire after studying engineering at Rycote Wood Agricultural College. The main part of the business was repairing farm machinery in a small lean to building in Dunsfold. Ten years later and neighbouring farmer David became a part of the team to start selling used machinery, especially focusing on used tractors. The business took a further leap forward when Darren was working in the workshop team decided in 1996 he wanted to move into a sales role. This is where the decision to sell Merlo telehandlers came from as well as Deutz tractors. John Iles the co founder of Merlo UK came in to meet with Albert and the team back in 1996 and the deal was done, Wiltshires were set to start offering Merlo telehandlers. A few years later Laura joined the business. Albert simply asked Laura to come and help install a new IT system, since then she has never left! Although it was a vast change for Laura who trained as a psychiatric nurse to jump to the family agricultural business there are great transferable skills, especially being in front of the customer all the time. As a company Wiltshires focus very much on personal service and understanding people’s needs is very much key.

The dealership began a successful parts delivery service to ground care customers in the late 1980s and now keeps local golf clubs, farmers, smallholders and schools well stocked with tools and consumables. Ian joined in 1988 as a parts representative and he enjoys being in  front of the customer on a daily basis ensuring we continue to offer our parts delivery service.

Wiltshires pride in being a family business and another family link saw Jess, Darren’s daughter, join the team in 2016 as parts manager and later on moving up to sales manager. The parts team have gained a few new members over the years, Sue joined in 2023 and with her vast knowledge of the groundcare and construction industries she heads up the parts team as parts manageress. Joining Sue and Ian is Joan.

Wiltshires are also keen to help young people progress, with two out of the three engineers in the workshop having originally joined as apprentices. Ben and Patrick are valued members of the team headed up by Jason who has been part of the team since 2012. We like to bring in new people and see them develop new skills and we are currently looking for another workshop team member and another apprentice engineer.

The groundcare side of the business was designed to cater not just for golf courses and other amenities but for home owners as well. It was a bold move to diversify from just agriculture but it has now become a very large part of the business.

Merlo very much remains at the core of Wiltshires with the reliability of the brand and the comprehensiveness of the range. Wiltshires have been a Gold dealer since 2018 and was named Merlo UK Dealer of the Year in 2022. We are very proud to be one of the first dealers in the UK to take on the Merlo telehandlers. The focus on the Merlo telehandlers has given Wiltshires the well established customer base that has prompted the move back into tractors with the Deutz range. The restyled Deutz-Fahr range appealed to us not just because of the quality of the product, the technology and the broad range on offer but because of the company ethos which reflects Wiltshires family business. There are people still working with Deutz-Fahr who were there when we first started dealing with them in 1996. 

For many of the customers looking for something smaller, Wiltshires also offer Iseki compact tractors and diesel mowers, along with petrol mowers from Ariens and Countax. Pottinger offers a broad range of grassland and tillage equipment. Fleming offer a vast range of agricultural and groundcare equipment to pair with the Deutz tractors and Iseki compact tractors. Wiltshires’ many equestrian and soft fruit customers rely on the dealer for a range of machinery, from smaller tractors through to the Merlo telehandlers. As the drive towards net zero continues the team is increasingly stocking electrically powered options from a robotic lawnmower from Stiga to a fully electric Merlo telehandler.